Director, Health Insurance Counseling and Advocacy Program, (HICAP, Medicare Counseling) Orange Coun
Company: Council On Aging
Location: Irvine
Posted on: February 14, 2026
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Job Description:
Job Description Job Description Description: HOURS: 40 hours per
week (full-time) FLSA CATEGORY: Exempt LOCATION: Irvine, CA, Orange
County ACCOUNTABILITY: President & CEO Health Insurance Counseling
and Advocacy Program (HICAP) is a program of the Council on
Aging-Southern California (COASC), a non-profit corporation serving
older adults and individuals with disabilities since 1973. The
mission of COASC is to promote the independence, health, and
dignity of older adults through compassion, education, and advocacy
HICAP is a program that helps people of any age navigate Medicare.
HICAP counselors provide Medicare beneficiaries and individuals
soon eligible for Medicare with objective counseling, assistance
and education about Medicare and related health insurance plans and
long-term care planning, services, and supports. PURPOSE OF WORK:
Provide leadership, oversight, and direction for HICAP Orange
County in educating Medicare beneficiaries, their family members
and caregivers, and the public about HICAP services and Medicare
benefits, coverage, and consumer rights. RESPONSIBILITY: Administer
team of paid and volunteer state-registered counselors to achieve
state and county grant program outcomes. Develop and maintain
relationships with community and government-based organizations.
Maintain and expand brand awareness across diverse older adult
populations in the County. JOB RESPONSIBILITIES (including but not
limited to): Responsible for all HICAP related activities,
day-to-day program operations, program personnel, and program
volunteers. The HICAP Director is the local community liaison for
HICAP in the local jurisdiction. Sustain working knowledge and
compliance of federal and State laws, regulations, rules, policies,
program requirements, and automated information systems applicable
to HICAP. Meet or exceed minimum benchmark performance measures
(service units) as specified by contract. Conduct performance
measurement reviews throughout the grant year to meet performance
targets. Prepare annual HICAP budgets and compare monthly
expenditures to planned expenditures and make adjustments in
spending as needed. Maintain high levels of client satisfaction and
service quality in counseling and public education. Report to
county/state representatives any information vital to the program’s
effectiveness, industry marketing abuse trends, and Medicare fraud
trends. Respond to information requests by the State and County.
Responsible for, and sole authority for, authorizing the filing of
complaints to any regulatory agency on behalf of HICAP clients.
Seeks own continuation training to sustain high level of
contemporary knowledge of Medicare and related insurance plans and
coverage and consumer rights and protections. Arrange for
counseling sites throughout the service jurisdiction. Conduct, or
oversee the presentation of, community education. Conduct quality
service methods for measuring the accuracy of counseling and
education information. Provide case management supervision,
including all cases which may need legal intervention and make
referrals, as appropriate. Collect and record accurate and timely
program performance data. Prepare periodic statistical analysis of
program performance to help understand and explain impact of HICAP
on the community. Maintain security/destruction of any client and
sensitive personal records/information. Participate in all State
required meetings and trainings. Sole public spokesperson for HICAP
Orange County unless other staff are authorized. Responsible for,
and sole authority for, making recommendations for the registration
of counselor trainees. Prepare and execute plan for recruitment,
training, and retention of counselors. Develop and oversee all
counselor training required to meet state standards. Coordinate and
oversee staff and volunteer counselors providing community
education and outreach services. Serve as member of COASC
Leadership Team addressing company-wide strategic planning,
policies and procedures, identification and implementation of
technology solutions, business/grant opportunities. Requirements:
QUALIFICATIONS: Bachelor’s Degree - Human Services, Social Science,
Gerontology, or related field. Master’s Degree preferred. Minimum
10 years managerial and supervisory experience, preferably in
non-profit work environment, including program management,
government contract terms and conditions reviews and compliance,
budget development and financial reviews, and staff recruitment,
training and retention. Work experience with health insurance
programs (e.g., Medicare, Medicaid, Marketplace) or Medicare plans
preferred. Minimum 5 years public speaking experience, (small and
large groups). Successful completion of new HICAP counselor
registration requirements; maintain annual registration status.
Life-long learner focusing on older adult related topics. Excellent
written and verbal communication skills. Fluency in 2nd language
highly desirable (e.g. Spanish, Farsi, Chinese, Korean, Arabic).
Proactive, self-starter capable of working with minimal
supervision. Well-organized with ability to multitask. High
proficiency in Microsoft 365 products - Word, Excel, PowerPoint,
Outlook, CoPilot and Internet search engines. Ability to quickly
learn new technology- based tools and share knowledge with staff
and volunteers. Valid California driver's license, proof of
insurance and reliable transportation. Proof of eligibility to work
in the United States. Successful completion of a background check,
including a national criminal records check. WORKING CONDITIONS :
The physical demands described here are representative of those
that must be met by the employee to successfully perform the
functions of the job. Reasonable accommodations will be made to
enable individuals with disabilities to perform this job. While
performing the duties of this job the employee will be required to
sit for periods of time. Standing, walking, and bending are
required movements. The employee will occasionally need to lift
approximately 20 lbs. CONDITIONS OF EMPLOYMENT: The ability to
transport oneself to needed appointments with reliable
transportation is required. Occasional overnight travel may be
required. EQUAL EMPLOYMENT OPPORTUNITY: The Council on Aging –
Southern California is committed to a policy of equal employment
opportunity. All qualified applicants will receive consideration
for employment without regard to race, religious creed, color,
national origin, ancestry, physical disability, mental disability,
medical condition, genetic information, marital status, sex,
gender, gender identity, gender expression, age, sexual
orientation, or military and veteran status.
Keywords: Council On Aging, Palmdale , Director, Health Insurance Counseling and Advocacy Program, (HICAP, Medicare Counseling) Orange Coun, Social Services , Irvine, California
